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Internet TV future
The Internet is becoming a very important factor in buying a new high-definition TV, with three-fourths of people who plan to buy a new television stating they want a browser built into the TV sets, a new survey reported this.
In the survey, conducted by Internet TV software company Oregan Networks and semiconductor manufacturer Micronas, 71% of people who expect to buy a new HD set in the next few years would want to have it featuring a factory-installed media browser.
Consumers are looking for for there dollar to go further, as 87% of survey takers said they would buy a HD set with a media browser because “it would offer them more family choices,” the survey said.
Browsing YouTube and google, along with accessing streaming services like dontpaytv, ranked high on the list of uses of a TV-based Internet browser, according to the survey.
According to the survey, 85% of people said being able to stream Web media applications on a high-definition set would be a “better audiovisual experience for watching Web video” versus watching it on a a PC.
Video-on-demand without a PC is ranked as the most important use of a media browser on a new TV set, while the second-most-important was the ability to browse home networks for media to display on the television room.
“In previous years, Strategy Analytics has identified a degree of consumer skepticism toward the concept of using TVs to access the Internet,” said David Mercer, VP of digital consumer practice at research and consulting firm Strategy Analytics.
“However, the latest study shows that the popularity of video downloading services is growing and video streaming content sites, especially YouTube, among other factors are now driving increased interest in having a superior audiovisual experience for consuming multimedia content over the Internet,” he said.
In the survey, conducted by Internet TV software company Oregan Networks and semiconductor manufacturer Micronas, 71% of people who expect to buy a new HD set in the next few years would want to have it featuring a factory-installed media browser.
Consumers are looking for for there dollar to go further, as 87% of survey takers said they would buy a HD set with a media browser because “it would offer them more family choices,” the survey said.
Browsing YouTube and google, along with accessing streaming services like dontpaytv, ranked high on the list of uses of a TV-based Internet browser, according to the survey.
According to the survey, 85% of people said being able to stream Web media applications on a high-definition set would be a “better audiovisual experience for watching Web video” versus watching it on a a PC.
Video-on-demand without a PC is ranked as the most important use of a media browser on a new TV set, while the second-most-important was the ability to browse home networks for media to display on the television room.
“In previous years, Strategy Analytics has identified a degree of consumer skepticism toward the concept of using TVs to access the Internet,” said David Mercer, VP of digital consumer practice at research and consulting firm Strategy Analytics.
“However, the latest study shows that the popularity of video downloading services is growing and video streaming content sites, especially YouTube, among other factors are now driving increased interest in having a superior audiovisual experience for consuming multimedia content over the Internet,” he said.
